Redesigning WePractice’s digital experience after a rebrand.
TOOLS Figma,
TIMELINE 13 week
VISIT SITE wepractice.ch
Following WePractice's rebrand, I led the redesign of their site to reflect the new identity while improving usability for two distinct user groups: clients looking for support, and therapists managing their practice. The rebrand gave them a new visual identity, but the underlying experience still treated both audiences the same way, even though they needed almost nothing in common from the site.
How do you serve two audiences with opposite needs, without splitting the product into two disconnected experiences?
I started with a full UX audit and competitor analysis to understand where each group was getting stuck, in navigation, clarity, and flow. One pattern stood out fast: the therapist-matching flow had real drop-off, and the therapist card itself was a big part of the problem.
The Constraint
WePractice wanted to show a lot on each card, credentials, background, approach. That was too much to scan at a glance, but we didn't have budget for formal user testing to confirm what to cut. Instead of guessing, I worked directly with WePractice's own clinical expertise to ask a simpler question: what does someone actually need to see in the first few seconds of comparing therapists? Together, we narrowed it down to three things that mattered most: location, whether the therapist offered online sessions, and what type of therapy they practiced.
I restructured the matching flow around that decision, using more familiar UI patterns, clearer copy, and progress feedback so people always knew where they were in the process. The quiz itself needed the same attention: the original used unfamiliar, unfriendly components that made a fairly simple flow feel like work.
I revised the input patterns to standard, recognizable ones, clear radio buttons and checkboxes instead of custom elements people had to figure out, added a visible step indicator so people knew how far they were from a match, and designed a softer loading transition, a gentle, breathing animation, for the moment the system was finding results, so waiting felt calm rather than uncertain. Once the core flow held up, I applied the new branding across hi-fi wireframes and built a UI style guide grounded in accessibility, giving the team a consistent foundation to build on after I was gone.
Where it stands now
The design system I built remains the foundation of the live site today. WePractice's in-house designer has since refined individual flows and details, but the core structure and visual language are still what I delivered.
- UX Audit & Research: Reviewed the existing site and ran a competitor analysis to see where clients and therapists were each getting stuck.
- Solving the Therapist Card: Worked directly with WePractice's clinical expertise to narrow a crowded card down to what people actually needed to scan at a glance.
- Reworking the Matching Quiz: Replaced unfamiliar custom components with clear, standard inputs, added a step indicator, and designed a soft loading transition for the moment results were being found.
- Wireframing & UI Design: Rebuilt the navigation and layout for both user groups, then applied the new branding with accessibility-led adjustments.
- Design System: Delivered hi-fi wireframes and a flexible UI style guide the team could keep building on.
What this project taught me
This project ended up being much bigger than a visual refresh, it was a full rethink of the site: the matching flow that helps people find a therapist, the information architecture for two very different audiences, accessibility across the whole system, and a design system meant to outlast my own involvement. Working across that many moving pieces taught me how to hold the whole picture in mind while still going deep on individual moments, the therapist card, the quiz's smallest interactions, without losing sight of how every part connects to the next. Good systems aren't built by chasing every detail equally, they're built by knowing which few decisions the rest of the experience actually depends on.