MI ALMA
Lead Product Designer (UX/UI & Brand)
Timeline: 14 weeks
Visit site: mialma.ch


Designing a soulful digital platform that turns coaching into a lived experience

Mi Alma is a coaching platform that combines deep human accompaniment with digital structure. I worked end-to-end on its UX/UI and brand system, shaping how values like presence, dignity, and authenticity translate into a usable, scalable product.

Context & Challenge

Mi Alma was evolving from a vision-driven coaching idea into a real digital platform.
The challenge was to translate an emotionally deep, human-led practice into a digital experience without losing warmth, clarity, or trust, while also creating a system that could grow with it.

My Role

 Lead Product Designer (UX/UI & Brand), working closely with the founder and development team to shape both the strategic foundations and the concrete interface design of the platform.
Scope of work
  • UX research and experience framing for the coaching journey
  • End-to-end UX/UI design in Figma (onboarding, dashboards, admin views, edge cases)
  • Definition of user flows for clients and coach/admin
  • Visual identity refinement and brand system design
  • Creation of a scalable UI system (components, patterns, states)
  • UX copy refinement for clarity, tone, and emotional safety
  • Documentation for developers and stakeholders




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