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Shaping Meadra Bar's digital presence — I embarked on a journey to capture the essence of this creative initiative in a captivating landing page.
Armed with the brand guidelines provided by the renowned creative studio nu, my mission was to artfully infuse their vision into every design element, creating an online experience that would serve as an invitation—a sneak peek into the world of Meadra. My role was to develop the landing page's concept, structure, and copywriting, ensuring it became a compelling narrative platform. The goal was clear: to tell the story of Meadra and its unwavering commitment to artistic expression.
The landing page served as an invitation, a sneak peek into the world of Meadra, building anticipation for its grand unveiling. By striking the perfect balance between storytelling and design, we enticed visitors to become part of our creative journey.
The design aimed to captivate visitors from setting foot in Meadra’s digital realm. With a captivating slide presentation style enhanced by smooth animations, the design was carefully crafted to evoke wonder and excitement.
The design aimed to captivate visitors from setting foot in Meadra’s digital realm. With a captivating slide presentation style enhanced by smooth animations, the design was carefully crafted to evoke wonder and excitement.
With Meadra now open to the public, it was time to transition from the initial landing page to a full website that would embody the spirit of Meadra’s space and philosophy. For this second version, I focused on simplicity, clarity, and maintaining the bold elegance of their branding.
This new website was designed to provide essential information—like opening hours, Meadra’s core philosophy, and their curated menu—while capturing the ambiance of the physical bar. I continued experimenting with font size to create rhythm and emphasis, layering in darker backgrounds and images from the bar to reflect its unique character. The result is an experience that feels minimal and accessible, yet visually immersive.
Building on the storytelling of the landing page, this version brings Meadra’s world to life for visitors, making the digital experience feel as if they’re stepping right into the bar itself.