Designer
Strategy, Naming, Brand Design — 6 weeks
Strategy, Naming, Brand Design — 6 weeks
Naming and designing AlkimLab, a nature-based skincare brand: A visual and verbal identity rooted in the five elements, self-care, and herbal tradition.
AlkimLab is a natural cosmetics brand inspired by the balance of the five elements—earth, water, fire, air, and ether. Rooted in herbal knowledge and crafted with a modern spirit, the brand speaks to care, balance, and nature’s rhythm.
Starting with a single word the client felt drawn to—“Alquimia”—I explored name compositions and linguistic variations until we landed on a name that felt distinctive, resonant, and available. From there, I developed the brand’s strategy and full visual identity, including logo, typography system, color palette, and application use.
The design reflects a balance between refinement and organic texture. Earthy tones, minimal layout structures, and subtle pattern work evoke both timelessness and quiet strength—anchoring the brand’s story across packaging and digital touchpoints.
Starting with a single word the client felt drawn to—“Alquimia”—I explored name compositions and linguistic variations until we landed on a name that felt distinctive, resonant, and available. From there, I developed the brand’s strategy and full visual identity, including logo, typography system, color palette, and application use.
The design reflects a balance between refinement and organic texture. Earthy tones, minimal layout structures, and subtle pattern work evoke both timelessness and quiet strength—anchoring the brand’s story across packaging and digital touchpoints.