ABOUT ME
VISUAL JOURNAL
CONTACT
Strategy
Brand Design
Naming
6 Weeks
2023
Brand Design
Naming
6 Weeks
2023
AlkimLab is a natural cosmetics brand inspired by the balance of the five elements—earth, water, fire, air, and ether.
Rooted in ancient herbal knowledge and crafted with modern sensibility, our products reconnect you with nature’s rhythms while honoring the essence of self-care.
From the ground up, I developed the brand’s strategy, naming, and visual identity to reflect its essence. The logotype was carefully designed to embody AlkimLab’s philosophy, using a refined, versatile typography system with variations for different applications. The color palette remains minimal yet deeply connected to nature, with earthy tones that enhance the brand’s organic and elemental focus. Every detail, from packaging to digital presence, is crafted to create an immersive, harmonious experience that invites users to reconnect with themselves and the natural world.
From the ground up, I developed the brand’s strategy, naming, and visual identity to reflect its essence. The logotype was carefully designed to embody AlkimLab’s philosophy, using a refined, versatile typography system with variations for different applications. The color palette remains minimal yet deeply connected to nature, with earthy tones that enhance the brand’s organic and elemental focus. Every detail, from packaging to digital presence, is crafted to create an immersive, harmonious experience that invites users to reconnect with themselves and the natural world.