Naming and designing AlkimLab, a nature-based skincare brand: a visual and verbal identity rooted in the five elements, self-care, and herbal tradition.
TOOLS Figma, Adobe Creative Suite
TIMELINE 6 week
AlkimLab is a natural cosmetics brand rooted in herbal knowledge, built with a modern spirit. The client came to me knowing the name had to relate to "Alquimia," alchemy, but without a clear sense of what that should actually become, or what the brand should look or feel like beyond that single word.
Research
Starting from "Alquimia," I explored name compositions and linguistic variations, testing how each one sounded, read, and held up, until we landed on AlkimLab: distinctive enough to stand apart, resonant enough to keep the emotional core of the original word, and available to actually use.
Starting from "Alquimia," I explored name compositions and linguistic variations, testing how each one sounded, read, and held up, until we landed on AlkimLab: distinctive enough to stand apart, resonant enough to keep the emotional core of the original word, and available to actually use.
From there, I developed the brand's strategy and full visual identity. I proposed the five elements, earth, water, fire, air, and ether, as the organizing idea behind the whole brand, a structure that could hold everything from tone of voice to color logic to how future products might be categorized, rather than just decoration on top of a logo. I built the logo, typography system, color palette, and application guidelines around that idea: earthy tones, minimal layout structures, and subtle pattern work meant to evoke both timelessness and quiet strength, and to feel considered rather than trend-driven, across packaging and digital touchpoints.
- Naming Exploration: Explored linguistic variations of "Alquimia" to find a name that was distinctive, resonant, and available.
- Concept Development: Proposed the five elements as the organizing structure for the brand's full identity, not just its visual style.
- Visual Identity: Built the logo, typography system, color palette, and application guidelines around that concept.
- Brand Strategy: Shaped tone and positioning to reflect herbal tradition and modern self-care, grounded in the five-elements structure.